Is your marketing plan supporting your sales efforts?

In today’s competitive environment it takes a lot to win new business and maintain existing clients. One key component to reaching and sustaining profitable growth goals is having a comprehensive marketing plan in place that has clear objectives and functions as a support tool for your sales team.

A successful program will positively communicate your brand and value proposition, position your firm as a dominant player in the markets you serve, condition clients and prospects before a need is prevalent, and drive growth, expansion and profits to levels that you never imagined possible. This type of program, however, will require a steadfast commitment from your internal stakeholders, thoughtful creativity, consistent implementation and a coordinated effort.

So, ask yourself these questions again. Does your firm have a marketing plan in place? Is it organized, consistent and support your sales efforts? Does it maximize your firm’s exposure and value proposition? Does it produce the results you are looking for?

If the answer to any of these questions is “no”, “sort of” or “kind of” then you’ve come to the right place. With nearly two decades of business planning, growth management and marketing expertise, the professionals at A Winning Strategy can help your team develop or refine a plan that is efficient, effective, easy to manage, and helps achieve desired goals and puts you ahead of your competition.

A Process that Works

In the Marketing Plan Development phase of our program, we will initially provide a comprehensive analysis of how sales and marketing is currently being handled at your company. The key objective here will be to focus attention on the “big picture” items before working on the creative details and components.

Our highly skilled consultants will initially meet with your key stakeholders, business development and marketing professionals to learn more about your current plan, how it was developed, and how it’s being administered and implemented. Based on our findings, we will help facilitate the development of a new plan or refine the existing one with the sole goal of maximizing exposure and effectiveness.

Our “Get Down to the Basics” is a two day program that will include the analysis of some or all of the below listed items.

Step two to the process will focus solely on the creative development of your marketing campaign – the look, the feel, the message, the frequency. Our consultants will facilitate the creation and implementation of your corporate brand and administer it within your brochures, newsletters, direct mailers, advertisements, websites, trade show and events programs, among others. Please see creative development / case studies on our website for more information.