Do your presentations provide the impact to win new business?
Many companies today are required to go through some sort of selection process to win and secure new business opportunities. This process typically involves an initial submission and response to a request for qualification or proposal package and often leads to a follow-up presentation. Assuming the relationship portion of the selling process is in place, the power and organization of your proposal and presentation will play a major role and make a difference in your company’s success or failure.
Regardless of the method in which the prospect is requesting to purchase your product or service, the preparation and delivery of your value proposition should be clearly stated. Your team needs to quickly identify the customer’s hot buttons and deliver a clear message that specifically addresses their needs and ensure them that your team is the best fit for their project. The failure to communicate effectively can damage your selling strategy, no matter how effective those plans may be.
So we present these questions again. Are your proposals and presentations getting the results needed to grow your business? Are your hit/miss ratios where they need to be? Is your value proposition clearly defined and does it address the prospects specific needs? If the answer to any of those questions is “no” or “somewhat” then A Winning Strategy is the right choice for you.
How we can Help You
With nearly twenty years of experience in sales and marketing, and delivering hundreds of proposals and presentations to both public and private sector clients, the consultants at A Winning Strategy have the expertise to train and coach your employees to prepare strategies that win new business through effective proposal writing and presentation communication. We are unique in that our professionals have hands on experience with helping many significant firms grow their businesses utilizing similar delivery methods.
Different than most consulting firms, the consultants at A Winning Strategy will spend a considerable amount of time reviewing your current proposals and presentations and meeting with your company’s key stakeholders to learn more about your company’s strengths and weaknesses before developing a program and workshop that works for you. This initial assessment may also include a site visit to a presentation that you firm is pitching on to a prospective client.
Our focus will be on teaching your team how to organize messages and then delivering them in a way that connects with the customer. We’ll teach you how find the clients need, help you create your message, and then deliver it effectively. If you need to nail a specific presentation, we can help wit that too.
In our “Proposing to Win” Program you will learn how to:
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Evaluate qualification contents
Prepare questions that root out the needs
Develop a strategy and define an offer
Present written materials in a captivating manner
Reduce preparation time by organizing ideas
Persuade with supporting facts and examples
Evaluate your competitors
Communicate ideas with clarity and force
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In our “Presenting to Win” Program you will learn how to:
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Reduce presentation preparation time
Increase rapport and persuasiveness
Organize your ideas and information for impact
Select the right contact/storyboarding
Plan the presentation or interview
Establish a positive first impression
Add impact to presentations through staging
Evaluate your strengths and weaknesses
Design and use visuals effectively
Use a dynamic presentation delivery style
Respond to questions authoritatively
Expertly handle difficult questions situations
Be more relaxed in presentations
Motivate, persuade and present with results
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Our well-designed program will cut to the chase and help your team’s present ideas with Poise, Power and Persuasion. They are packed with techniques you’ll need to communicate with confidence and professionalism to winthe business pitch!
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